Vendor Corner

December 1, 2024

10 Ways To Keep Your Sales Team On Track At The End of the Year

As the end of the year approaches, many sales teams face unique challenges. The combination of holiday distractions, end-of-year quotas, and the desire to hit annual goals can create a stressful envir ...read more

November 1, 2024

Unlocking Success on the Road: Your Ultimate Guide for Sales Representatives

As a sales representative, your job often takes you far from the comfort of a fixed office, placing you on the road for long stretches. This lifestyle can be demanding and challenging, but with the ri ...read more

October 1, 2024

Email Etiquette When Messaging Eyecare Clients

In today's digital age, email remains a fundamental tool for business communication. Crafting professional and effective emails is essential, particularly when corresponding with clients. Here are key ...read more

September 1, 2024

10 Ways To Ask For Client Referrals

Asking for client referrals can be a game-changer for eyecare businesses looking to expand their reach and boost sales. Referrals come with a built-in trust factor, as they are recommendations from sa ...read more

August 1, 2024

Unlocking the Power of Instagram for Salespeople

In today's digital landscape, social media has revolutionized how we connect, communicate, and conduct business. Among the myriad platforms available, Instagram stands out as a potent tool for eyecare ...read more

July 1, 2024

The Biggest Challenges for Small Independent Eyecare Businesses and How Salespeople Can Help

In the intricate world of eyecare, small independent optometry and optical businesses play a vital role. These entities, ranging from private practices to local optical stores, are essential for provi ...read more

June 1, 2024

10 Ways Every Wholesale Company Can Help Their Clients With Marketing

In the dynamic landscape of the modern eye care industry, wholesale companies serve as pivotal partners in the success of businesses across various sectors. Beyond merely supplying goods, equipment or ...read more

May 1, 2024

Elevating Sales Teams: Transforming Salespeople into Business Consultants

In the dynamic landscape of modern business, sales have evolved beyond the traditional transactional model. Today, successful selling is not just about pushing products or services onto customers but ...read more

April 2, 2024

Sales Statistics Every Sales Manager & Rep Need To Know

In the dynamic and competitive world of sales, understanding the latest trends and statistics is essential for staying ahead of the curve. From the rise of social media to the importance of personaliz ...read more

February 24, 2024

The Power of Staying Informed: Why Industry Media Is Essential, Especially For Salespeople

In today's rapidly evolving world, staying informed has become more crucial than ever before. Whether you're a CEO, a VP of Marketing, or a Territory Manager it’s imperative to keep up with the late ...read more

February 12, 2024

Helping Your Clients Host a Successful Optical Trunk Show: Your Comprehensive E-Guide to Print and Give To Eyecare Professionals

In the dynamic world of eyewear fashion, hosting an Optical Trunk Show is a powerful way for eyecare professionals to showcase their latest collections, engage with clients, and boost business and rev ...read more

January 24, 2024

11 Training Ideas for Your Next National Sales Meeting

Hey Eyecare Suppliers! 2024 is here and if your organization is like many in the eyecare industry, it’s time for a National Sales Meeting to get the year started. Set your sales team up for succ ...read more

December 20, 2023

10 Things Every Sales Rep Should Do Over The Holidays

The Christmas holidays can be a challenging time for sales representatives, as many clients and prospects may be unavailable or less responsive during this period. However, there are still productive ...read more

November 2, 2023

Unlocking Success in 2024: Your Essential Marketing and Advertising eGuide for Businesses

In the ever-evolving world of marketing and advertising, staying ahead of the curve is essential for business success. As we embrace the possibilities of 2024, a new era dawns in the digital landscape ...read more

October 12, 2023

Changing Up the Art of Cold Calling Visits To Make Them More Effective and Memorable

In today's digital age, where email and social media dominate communication channels, cold calling visits remain a valuable and often underrated sales tactic. While it may seem intimidating, mastering ...read more

September 23, 2023

Unlocking the Power of LinkedIn: A Crucial Strategy for Building Your Personal Sales Brand

In today's digital age, personal branding online has become a cornerstone of professional success. Your personal brand is the image you project to the world, encompassing your skills, values, and expe ...read more

September 6, 2023

How To Make Industry Tradeshows A Success!

Tradeshows and conferences have long been instrumental in fostering business growth, networking, and showcasing the latest industry trends. As a vendor, participating in these events offers a golden o ...read more

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