July 1, 2024

The Biggest Challenges for Small Independent Eyecare Businesses and How Salespeople Can Help

In the intricate world of eyecare, small independent optometry and optical businesses play a vital role. These entities, ranging from private practices to local optical stores, are essential for provi more

June 1, 2024

10 Ways Every Wholesale Company Can Help Their Clients With Marketing

In the dynamic landscape of the modern eye care industry, wholesale companies serve as pivotal partners in the success of businesses across various sectors. Beyond merely supplying goods, equipment or more

May 1, 2024

Elevating Sales Teams: Transforming Salespeople into Business Consultants

In the dynamic landscape of modern business, sales have evolved beyond the traditional transactional model. Today, successful selling is not just about pushing products or services onto customers but more

April 2, 2024

Sales Statistics Every Sales Manager & Rep Need To Know

In the dynamic and competitive world of sales, understanding the latest trends and statistics is essential for staying ahead of the curve. From the rise of social media to the importance of personaliz more

February 24, 2024

The Power of Staying Informed: Why Industry Media Is Essential, Especially For Salespeople

In today's rapidly evolving world, staying informed has become more crucial than ever before. Whether you're a CEO, a VP of Marketing, or a Territory Manager it’s imperative to keep up with the late more

February 12, 2024

Helping Your Clients Host a Successful Optical Trunk Show: Your Comprehensive E-Guide to Print and Give To Eyecare Professionals

In the dynamic world of eyewear fashion, hosting an Optical Trunk Show is a powerful way for eyecare professionals to showcase their latest collections, engage with clients, and boost business and rev more

January 24, 2024

11 Training Ideas for Your Next National Sales Meeting

Hey Eyecare Suppliers!  2024 is here and if your organization is like many in the eyecare industry, it’s time for a National Sales Meeting to get the year started.  Set your sales team up for succ more

December 20, 2023

10 Things Every Sales Rep Should Do Over The Holidays

The Christmas holidays can be a challenging time for sales representatives, as many clients and prospects may be unavailable or less responsive during this period. However, there are still productive more

November 2, 2023

Unlocking Success in 2024: Your Essential Marketing and Advertising eGuide for Businesses

In the ever-evolving world of marketing and advertising, staying ahead of the curve is essential for business success. As we embrace the possibilities of 2024, a new era dawns in the digital landscape more

October 12, 2023

Changing Up the Art of Cold Calling Visits To Make Them More Effective and Memorable

In today's digital age, where email and social media dominate communication channels, cold calling visits remain a valuable and often underrated sales tactic. While it may seem intimidating, mastering more

September 23, 2023

Unlocking the Power of LinkedIn: A Crucial Strategy for Building Your Personal Sales Brand

In today's digital age, personal branding online has become a cornerstone of professional success. Your personal brand is the image you project to the world, encompassing your skills, values, and expe more

September 6, 2023

How To Make Industry Tradeshows A Success!

Tradeshows and conferences have long been instrumental in fostering business growth, networking, and showcasing the latest industry trends. As a vendor, participating in these events offers a golden o more

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