June 1, 2024

10 Ways Every Wholesale Company Can Help Their Clients With Marketing

10 Ways Every Wholesale Company Can Help Their Clients With Marketing
By Trudi Charest

In the dynamic landscape of the modern eye care industry, wholesale companies serve as pivotal partners in the success of businesses across various sectors. Beyond merely supplying goods, equipment or services, wholesale entities have evolved into strategic collaborators, offering a spectrum of services to aid their clients in navigating the complexities of marketing effectively.

In this competitive arena, wholesale companies stand out by providing invaluable support, resources, and expertise to empower their clients' marketing endeavors. From personalized strategies to educational resources and collaborative initiatives, these companies play a vital role in enhancing their clients' visibility, engagement, and ultimately, their bottom line. This article explores ten essential ways in which wholesale companies in optical and eyecare can assist their clients in optimizing their marketing efforts, fostering symbiotic relationships that drive mutual growth and prosperity.

Educational Resources: Provide clients with educational materials such as guides, webinars, or workshops on marketing strategies, trends, and best practices relevant to their industry.

Customized Marketing Plans: Offer personalized marketing plans tailored to each client's needs, goals, and budget constraints. This can include recommendations on advertising channels, branding strategies, and promotional campaigns.

Co-Branding Opportunities: Collaborate with clients on co-branded marketing initiatives such as joint advertising campaigns, sponsorships, or events to increase visibility and reach new audiences.

Social Media Support: Assist clients in developing and implementing social media marketing strategies by offering advice on content creation, scheduling, and engagement techniques.  Create a library of social media posts on your products or services so they in turn can market to their patients.

Content Creation: Provide clients with access to content creation such as blogs, banners, or videos related to your products or services so they don’t have to try to create themselves.  The more ready made marketing assets you can give your clients the more advertising they will do.

Data Analysis and Insights: Offer clients access to data analysis tools and insights derived from market research or sales data to help them better understand their target audience and make informed marketing decisions.
Networking Opportunities: Facilitate networking opportunities for clients by organizing industry events, conferences, or online forums where they can connect with other businesses and potential partners.

Discounts and Promotions: Offer exclusive discounts, promotions, or incentives to clients who actively promote their products or services through marketing channels.  Help clients put on events like trunk shows, blow out sales and grand openings.

COOP Dollars: Implement COOP programs that reward clients for advertising specific products or services thereby incentivizing them to actively participate in marketing efforts.

Continuous Support and Consultation: Provide ongoing support and consultation to clients by assigning dedicated account managers or marketing specialists who can offer advice, guidance, and assistance whenever needed.  Train your sales team to be able to talk about marketing and social media in relation to an eyecare or optical business.

By offering these services, wholesale companies can not only strengthen their relationships with clients but also empower them to succeed in their marketing endeavors, ultimately leading to mutual growth and success.  It also may equal a few extra sales going out the door.

Trudi Charest is an eye care industry expert.  She’s the Chief Sales Officer for CSI Dry Eye, President of Total Focus Consulting and Co-Founder of Marketing4ECPs, a digital marketing agency for eye care professionals, an Optician, a sought-after international speaker and best-selling author of the book, “The Digital Sales Rep”.   Today, Trudi is working on telling the story of AI in dry eye diagnosis and treatment plans as well as on projects to help suppliers be more effective at sales, marketing, and operations.

You can reach Trudi at hello@thedigitalsalesrep.com.