December 20, 2023

10 Things Every Sales Rep Should Do Over The Holidays

The Christmas holidays can be a challenging time for sales representatives, as many clients and prospects may be unavailable or less responsive during this period. However, there are still productive and meaningful tasks that sales reps can focus on during the holiday season. Here are ten things a sales rep should consider doing over Christmas holidays:


1. Plan for the Upcoming Year:

Use this time to set your sales goals, create a sales strategy, and outline a plan for the coming year. Reflect on what worked and what didn't in the previous year.


2. Client Relationship Nurturing:

Send personalized holiday greetings and well wishes to your existing clients. This is a great way to show appreciation and strengthen your relationships.


3. Prospecting Research:

Continue your research on potential clients and leads. Use this downtime to gather information, build target lists, and prepare for future outreach.


4. Clean Up Your CRM:

Update and clean your customer relationship management (CRM) system. This ensures that your data is accurate and up to date for the new year.


5. Content Creation:

Create valuable content that you can share with your prospects and clients in the upcoming year. This could be blog posts, whitepapers, social media posts or videos relevant to your industry.  Time to get set up on LinkedIn and learn how to use it for prospecting.  (see our guide on setting up your LinkedIn profile)


6. Training and Skill Development:

Invest time in improving your sales skills and knowledge. Read books, attend webinars, or take online courses to stay up-to-date with the latest sales techniques.


7. Networking and Relationship Building:

Attend virtual networking events or industry-specific webinars. Connect with peers, mentors, and potential collaborators in your industry.


8. Holiday Promotions:

If your company offers holiday promotions or discounts, be sure to promote them to your existing customer base. Use email marketing and social media to get the word out.


9. Set Up for the New Year:

Organize your workspace, update your sales tools, and ensure your technology is ready for the upcoming year. This includes making sure your CRM, email templates, and other sales software are set up correctly.


10. Take Some Rest:

Lastly, don't forget to take some time for yourself to relax and recharge. The holiday season can be stressful, so it's important to maintain a healthy work-life balance.


Remember that the Christmas holidays can vary in terms of business activity depending on your sector of the eyecare industry and target audience. While some may experience a slowdown, others might see increased activity. Adapt your holiday tasks accordingly to make the most of the season.


My favorite thing to do in December is clean out my computer.  Clean and empty the inbox, clean up old files, reorganize files and clean out the spam folder.  Now you are ready to start the new year.  PS…try to prebook 3 meetings for the first week of January!  


Wishing you a great 2024!



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